THE INSIGHT GHOST
by J.D. Deitch
Premium ghostwriting services for Insights Founders, CEOs, and CMOs.
DON'T HAVE THE BANDWIDTH TO FOCUS ON HIGH-QUALITY WRITING?
WORRIED THAT AN ORDINARY FREELANCER WON'T UNDERSTAND YOUR BUSINESS?
NOT FEELING 100% CONFIDENT ABOUT YOUR OWN WRITING SKILLS?
LET ME WRITE FOR YOU
INSTANT UNDERSTANDING
With 20+ years in the insights sector—leading teams across sales, marketing, operations, product, and HR, and successfully exiting two companies via acquisition and IPO—I bring a deep understanding of my clients’ challenges. My experience allows me to quickly onboard clients, offer strategic insight, and deliver top-quality output.
White Glove Service
Once we agree topics and format, I handle everything from outlines to drafts to final copy. This includes interacting with internal teams for publication on company blogs and media, placing articles with industry publications, and applying for speaking slots. Finally, I provide complete project management based on our agreed ways of working and timelines.
Proven Authority
As an established, published thought leader in the insights industry, I’ve written and spoken on a wide range of industry issues and trends, as well as general leadership topics. Outlets include Quirk’s, AMA/Marketing News, Greenbook, Research World (ESOMAR), Research Live (MRS), Samplecon, The Research Society (AU), and MRNews (FR).
Core Content (700-800 words)
Topics I Write About
Insights Industry Topics
- General trends & industry evolution
- Methodology (formal and informal)
- Operational excellence
- Products & technology, including artificial intelligence
- Sampling
- Participant Experience
- Data protection
General Business Topics
- Leadership
- Team management
- Corporate culture
- Go to Market
- Operational excellence
- Goal Setting
- Mergers & Acquisitions
Formats
- Articles for corporate blogs, industry press, and long-form social media (700-1000 words)
- Case studies & white papers (2000-3000 words)
- E-books (5000+ words)
- Keynotes & speeches (15-30 minutes)
- Internal/corporate communications
- Investor presentations/due diligence materials
- Serials (such as drip campaigns or articles that follow a given theme over multiple installments)
100% Confidential
I work with under NDA and strict confidentiality. I do not share information about my clients. I operate with complete discretion to ensure a relationship of trust. You retain rights to the article.
Schedule your free consultation!
Writing Samples
Below are non-confidential examples of my writing for different formats. The style, tone, and structure of these pieces reflect my positioning and “voice” in the industry. I work with my clients to develop their own style, tone, structure to create content that is both authentic and impactful.
Core Content (700-800 words)
- Article: Fraud Alert – Ghost Completes (Research-Live)
- Video Script: Letting Good People Go (LinkedIn)
- Social Media Post: Missing the Story of the US Election (LinkedIn)
- Blog Post: Top 5 Mistakes Founders Make Trying to Scale (JDDeitch.com)
- Article: Ten Ways Sample Company Should be Using Automation (Greenbook)
- Article: Death to the Panel Book (Research World/ESOMAR)
Premium Content (2000-3000 words)
- Long-Form Article: Big Bang Disruption in Market Research (Research Live/Market Research Society UK)
- Presentation: The President of France Eats Wood Chips and You Lied on your Resumé (IIEX North America Conference)
- Research Report: Women Executives in Market Research (WIRe/Women in Research)
- Long-Form Article: Great Execution is the True Measure of Leadership (JDDeitch.com)
- Long-Form Article: The Future of Panels (Greenbook)
- Long-Form Article: You Are Probably a Bad Manager (JDDeitch.com)