I help brands use customer insight to increase sales, optimize marketing, and build customer loyalty. I’ve helped insights suppliers build efficient teams to operate and transform their businesses. Now I’m advising growth-stage startups and investors trying to capitalize on innovation in the market research industry.
My experience in the market research industry is pretty unique. I blend deep technical expertise with commercial acumen and general management. A data scientist long before the term was coined, I’ve personally used advanced analytics to solve business problems. For twenty years, I’ve served the world’s biggest brands. I understand how they operate and the data they need to make decisions.
For the past dozen years, I’ve held senior roles with insights suppliers. I’ve led fantastic teams whose innovative approaches have enjoyed commercial success. I am passionate about how the industry is evolving and am an outspoken advocate for real change in techniques and business models.
By working with me you’ll get clear, forward-looking thinking grounded in successful experience. I listen, I’m transparent, and I believe in rolling up my sleeves to work.