Boiling the Ocean
Nearly every business I am working with now is involved in a significant transformation. Several of them are focused on their Go To Market (GTM), with new or revamped products and services that they are hoping will deliver significant value. This work is inherently large in scope, and for that reason has the potential to get bogged down for any number of reasons. This week’s newsletter shares thoughts on how to manage projects of this nature, so we reduce the ocean to a manageable kettle.